FOX NETWORKS CASTIGA AUR LA EDITIA DIN 2009 A PREMIILOR PROMAX/BDA

Fox Networks Group si Fox International Channels au plecat acasa cu un total de 53 de Premii de Aur, 53 de Premii de Argint si 54 de Premii de Bronz, decernate in cadrul editiei din 2009 a Premiilor pentru Promovare, Marketing si Design Promax/BDA, pe parcursul celor trei zile de conferinta organizate in New York, intre 17 si 19 iunie. Ceea ce este uimitor este ca toate cele 160 de premii castigate de Fox au reprezentat peste 10% din totalul de premii oferite de asociatia internationala pentru profesionistii in marketing, promovare si design.

In impresionantul pachet de premii obtinute de Fox se remarca spotul comercial de 60 de secunde pentru Nip/Tuck (intitulat Busby), realizat de FX, care a fost premiat cu aur si a primit o distinctie speciala ca unul dintre principalii competitori ai editiei, cu cele mai multe puncte din partea juriilor in comparatie cu orice alt participant din 2009. De asemenea, Fox Broadcasting (Fringe – campanie print) si FX (Damages – lansarea unui nou sezon) au primit fiecare premiul juriului pentru realizari extraordinare.

Iata mai jos premiile castigate de fiecare entitate a grupului Fox: National Geographic Channels International (34); FX (32); Fox Broadcasting (20); Fox Sports Marketing (17); Fox International Channels (FIC) Italy (16); National Geographic Channel (11); FUEL TV (7); Fox Cable Networks Affiliate Marketing (5); Fox Special Operations (4); FIC Asia (4); FIC UK (2); si Fox Movie Channel (2).

Premiile Promax/BDA pentru Marketing, Promovare si Design sunt acordate pentru campaniile si proiectele de design remarcabile din industria de divertisment. Premiile sunt decernate companiilor si indivizilor a caror activitate este evaluata de un comitet format din profesionisti in promovare si marketing utilizand trei criterii: creativitate, calitate a productiei si rezultate in atingerea obiectivelor de marketing.

NGCI a castigat 34 de premii PROMAX/BDA (13 aur, 14 argint, 7 bronz

Aur – Other Design Applications Typography for Print (“Preserve Our Planet Photo Book”), NGC Asia, Premiile Internationale Promax & BDA, 2009

Aur – Print Invitation or Card (“10 Years in Asia Anniversary Party”), NGC Asia, Premiile Internationale Promax & BDA, 2009

Aur – Television/Video Presentation: On-Air News Art Direction & Design: Topical Promo (“Secrets of the Heart Promo”) – NGC Italia, Premiile Internationale Promax & BDA, 2009

Aur – Integrated Media Content Promotion – Non-Fiction/Reality Programming Campaign (“America’s Hardest Prisons: Season 2 Launch”), NGC Australia, Premiile Internationale Promax & BDA, 2009

Aur – Integrated Media Network, Channel, Station, Platform Branding/Image Promotion – General Branding/Image Campaign (“Nat Geo Family Campaign”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Aur – Outdoors, Out-of-Home, Print and Poster Craft Categories – Art Direction/Design (“Preserve our Planet Photo Book”), NGC Asia, Premiile Internationale Promax & BDA, 2009

Aur – Television-Video Presentation Content Promotion – Program Promotional Spot: Out-of-House (Single) (“Nat Geo Monsters”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Aur – Television-Video Presentation Network, Channel, Station, Platform Branding/Image Promotion – General Branding/Image (Single) (“Snow Paper”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Aur – Outdoors, Out-of-Home, Print and Poster General and Content Promotion – Promotion Items Campaign (“Nat Geo Wild Promotional Merchandise”), NGC UK, Premiile Internationale Promax & BDA, 2009

Aur – Television-Video Presentation Cable, Satellite and On-line Content Platforms – Branding/Image Spot (Single) (“Snow Paper”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Aur – Television-Video Presentation Content Promotion – Daypart/Block of Programs Spot (Multiple) (“The Flavour of Adventure”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Aur – Television-Video Presentation Content Promotion – Live Event Program Spot (Multiple) (“Jetman and Jetman Teasers/Virals”), NGC UK, Premiile Internationale Promax & BDA, 2009

Aur – Television-Video Presentation Content Promotion – Non-Fiction/Reality Programming Spot (Single) (“Jetman”), NGC UK, Premiile Internationale Promax & BDA, 2009

Argint – Television/Video Presentation: General Entertainment Art Direction & Design: Image Campaign (“National Geographic Channels International Idents”), NGCI, Premiile Internationale Promax & BDA, 2009

Argint – Television/Video Presentation: General Entertainment Art Direction & Design: Special Events Promo (“Nat Geo Wild Spring ID”) – NGC Italia, Premiile Internationale Promax & BDA, 2009

Argint – Integrated Media Network, Channel, Station, Platform Branding/Image Promotion – General Branding/Image Campaign (“Nat Geo Wild Launch”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Argint – Interactive DVD, Interactive TV, Mobile/Immerging Platforms – Marketing/Advertising (“BLOWDOWN Campaign”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Argint – Print Bound Piece (“Preserve Our Planet Photo Book”), NGC Asia, Premiile Internationale Promax & BDA, 2009

Argint – Outdoor, Out-of-Home, Print and Poster General and Content Promotion – Marketing Presentation: Print or Specialty (“Preserve our Planet Photo Book”), NGC Asia, Premiile Internationale Promax & BDA, 2009

Argint – Outdoors, Out-of-Home, Print and Poster General and Content Promotion – Promotion Items (“Plantable Desk Calendar”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Argint – Outdoors, Out-of-Home, Print and Poster General and Content Promotion – Trade Print Ad (“Nat Geo Wild MIP ad”), NGC UK, Premiile Internationale Promax & BDA, 2009

Argint – Television-Video Presentation Content Promotion – Seasonal/Special Event Program Spot (Multiple) (“Safari Live”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Argint – Television-Video Presentation Content Promotion – Non-Fiction/Reality Programming Spot (Single) (“Shark Week”), NGC UK, Premiile Internationale Promax & BDA, 2009

Argint – Television-Video Presentation Content Promotion – Program Promotional Spot: Inhouse (Multiple) (“Nat Geo Earth Day Spots”), NGC Japonia, Premiile Internationale Promax & BDA, 2009

Argint – Television-Video Presentation Content Promotion – Program Promotional Spot: Out-of-House (Single) (“Nat Geo Music Reggae”), NGCI, Premiile Internationale Promax & BDA, 2009

Argint – Television-Video Presentation Craft Categories – Copywriting (“Snow Paper”), NGCI & Devilfish, Premiile Internationale Promax & BDA, 2009

Argint – Television-Video Presentation Craft Categories – Copywriting (“The Secrets of the Heart”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Bronz – Integrated Media Campaign Design: Topical On-Air (“Space Week Idents and Space Week Promo”) NGC UK & Brothers & Sisters, Premiile Internationale Promax & BDA, 2009

Bronz – Interactive DVD, Interactive TV, Mobile/Immerging Platforms – Marketing/Advertising (“Nat Geo Family Campaign”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Bronz – Television-Video Presentation Content Promotion – Non-Fiction/Reality Programming Spot (Multiple) (“Nat Geo Cho Do Kyu”), NGC Japonia, Premiile Internationale Promax & BDA, 2009

Bronz – Television-Video Presentation Cable, Satellite and On-line Content Platforms – Branding/Image Spot (Single) (“Track Race”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Bronz – Television-Video Presentation Content Promotion – On-Air Consumer Tie-in Promo (Single) (“Singapore Tourism Board – Passport”), NGC Asia, Premiile Internationale Promax & BDA, 2009

Bronz – Television-Video Presentation Content Promotion – Program Promotional Spot: Out-of-House (Multiple) (“The Flavour of Adventure”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Bronz – Television-Video Presentation Network, Channel, Station, Platform Branding/Image Promotion – General Branding/Image (Single) (“Track Race”), NGC Italia, Premiile Internationale Promax & BDA, 2009

Urmatoarele premii PROMAX/BDA au fost acordate NGC US (4 aur, 3 argint, 4 bronz):

Aur – Television-Video Presentation Content Promotion – Behind the Scenes Promotion: Long/Short Form (“Human Footprint – Behind the Scenes”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Aur – Television-Video Presentation Content Promotion – Non-Fiction/Reality Programming Spot (Multiple) (“Expedition Week”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Aur – Television-Video Presentation Content Promotion – Program Promotional Spot In-House (Single) (“Solo: Lost at Sea”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Aur – Television-Video Presentation Craft Categories – Copywriting (“Is it Real? 7PM”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Argint – Television-Video Presentation Content Promotion – Program Promotional Spot In-House (Multiple) (“Human Footprint”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Argint – Television-Video Presentation Network, Channel, Station Platform Branding/Imaging Promotion – On-air Promotion for Website (“Video of the Week”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Argint – Television-Video Presentation General Entertainment Art Directoin & Design On-Air Illustration (“Herod’s Lost Tomb”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Bronz – Print 3-D Promotional or Sales Kit (“2008/2009 Upfront Kit”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Bronz – Outdoor, Out-of-Home Print and Poster General and Content Promotion – Trade Print Campaign (”Nat Geo HD Affiliate Print Campaign”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Bronz – Television-Video Presentation Content Promotion – Non-Fiction/Reality Programming Spot (Single)
(“Neanderthal Code”), NGC US, Premiile Promax & BDA in America de Nord, 2009

Bronze – Special Categories Best Work Never Seen (“Mysteries of the Bible 7PM”), NGC US, 2009 North American Promax & BDA Awards